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Welcome to our blog where we share valuable know-how from events, insights from role models and much more!
BLOG
Welcome to our blog where we share valuable know-how from events, insights from role models and much more!
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Role Models Knowledge Opinions News Live Events Podcast Tips Book Tips
The Role Models
![Role Model Dr. Gundula Heinatz Bürki](https://weshape.tech/wp-content/uploads/Dr.-Gundula-Heinatz-Burki_620px_-300x211.jpg)
Role Model:
Dr. Gundula Heinatz Bürki
Dr. Gundula Heinatz Bürki is Managing Director of the Swiss Alliance for Data-Intensive Services, a Swiss-wide network of competences for innovative companies and universities. In her role, she enables the collaboration between industry and universities to develop new data-driven business models, products and services… Read More
![Portrait photo of Laura Kieser on light grey background of Role Model on We Shape Tech website.](https://weshape.tech/wp-content/uploads/Laura-Kieser-300x300.jpg)
Role Model:
Laura Kieser
Laura finished her Master of Science in Business Information Systems in 2018 with her Thesis about e-ID. She furthermore is a consultant at APP Unternehmensberatung AG… Read More
![Role Model Portrait photo of Therese Nyffenegger](https://weshape.tech/wp-content/uploads/Therese-Nyffenegger-294x300.png)
Role Model:
Therese Nyffenegger
Therese Nyffeneggerstarted her career far away from tech, but has been working in IT for almost 20 years… Read More
![Role Model Portrait photo of Julia Chatain](https://weshape.tech/wp-content/uploads/Julia-Chatain_932x950-294x300.png)
Role Model:
Julia Chatain
Her passion for mathematics sparked her first interest in technology. To Julia, computer science feels like a bridge to bring the power of mathematics to the world… Read More
![Role Model Portrait photo of Carla Bünger](https://weshape.tech/wp-content/uploads/Carla-Bunger_0-988x950-1-300x288.jpg)
Role Model:
Carla Bünger
Carla accepted an advisor role in late 2016 at Lykke Corp, the first Swiss exchange platform to trade crypto assets. Subsequently, she took the lead in the Initial Token Offering of Smart Containers Group, a project that has earned respect in the blockchain industry and is viewed as benchmark STO in Switzerland… Read More
![Role Model Portrait photo of Jutta Langel](https://weshape.tech/wp-content/uploads/Jutta-Langel-300x300.jpg)
Role Model:
Jutta Langel
Jutta is an IT architect focused on data and analytics. She believes in a digitalization equally shaped by women and men.… Read More
![Portrait photo of smiling Lisa-Ann Preuss](https://weshape.tech/wp-content/uploads/Lisa-Ann-Preuss1240x640-300x155.jpg)
Role Model:
Lisa-Ann Preuss
Lisa-Ann Preuss is the founder of LA Preuss Consulting, an online marketing agency that helps SME integrate themselves into the digital age… Read More
![Portrait photo of smiling Verena Oberholzer](https://weshape.tech/wp-content/uploads/Verena-Oberholzer-300x200.jpg)
Role Model:
Verena Oberholzer
Verena Oberholzer lately co-founded witty.works in Zurich to foster inclusion and diversity in teams and companies. The years ahead she worked in consulting and NGO`s. She majored in sociology/gender studies in Berlin & Paris. Verena was born in Munich, lived several years abroad. Today she lives with her family in Zurich.… Read More
Want to Work at a Company
That Welcomes Diversity?
Knowledge
Know-ledge
![Rainbow background with text "we speak LGBTQ" Tips to Be More Inclusive in Our Language](https://weshape.tech/wp-content/uploads/We-Speak-LGBTQ-300x300.png)
Tips to Be More Inclusive in Our Language
Welcome the third blog in our mini-series on inclusive language. In this blog, we’re sharing actionable tips to promote and use more inclusive language in your organization starting today. … Read More
![Cyber Security Awareness;Katja Dörlemann; Screenshot; Human Factor in Cyber Security](https://weshape.tech/wp-content/uploads/Cyber-Security-Awareness_Katja-Dorlemann_screen-300x158.jpg)
Take Aways: The Human Factor in Cyber Security
The biggest risk to cyber security? The user. Security experts do what they can. Why that isn’t enough and what you need to be aware of? Katja Dörlemann enlighted us on 30 August 2021… Read More
![Featured image of blogpost "The Importance of Pronouns" showing two hands in rainbow-colored gloves making the heart symbol.](https://weshape.tech/wp-content/uploads/The-Importance-of-Pronouns_1200x800px-300x200.jpg)
The Importance of Pronouns: Small Words with a Big Impact
Learning how to use pronouns correctly is a powerful way to incorporate more inclusive language at work. This blog includes the quick tips you need to get started today… Read More
![Young man with rainbow flag, pink wig and make-up; Young,Man,Wearing,Woman,Make,Up,Holding,Rainbow,Lgbtq,Flag](https://weshape.tech/wp-content/uploads/The-ABC-of-LGBTQ_1200x800-300x200.jpg)
The ABCs of LGBTQ+
During pride month, we realized that we still have a lot to learn about the LGBTQ+ community and how we can do our best to be an active ally. We’re pretty positive we’re not alone so here’s a bit of terminology for you… Read More
![](https://weshape.tech/wp-content/uploads/Dos-and-Donts-Legal-Implications-AI_Prisca_screen-300x158.jpg)
Take Aways: Dos and Don’ts – Legal Considerations in AI Implementation
What are the new aspects to consider when introducing AI technology and what are the legal aspects that could jeopardize these actions?… Read More
![](https://weshape.tech/wp-content/uploads/Screenshot-German-Ramirez_You-Brand_Power_s-300x154.jpg)
Take Aways: The YOU Brand
When it comes to shaping your professional future, there’s only one guaranteed weapon: your personal brand… Read More
![](https://weshape.tech/wp-content/uploads/Screenshot-Felix-Staeritz_The-Decisive-Decade-300x148.jpg)
Take Aways: The Decisive Decade
There is no doubt: The climate crisis is not a far distant danger for the planet. It is affecting all of us already today. That’s why we need a new form of innovation
… Read More
![](https://weshape.tech/wp-content/uploads/Antoinette-Mussig_TikTok_Screenshot-300x169.jpg)
Take Aways: How TikTok Can Help Businesses Thrive
Antoinette Mussig from TikTok taught us new hacks to grow an audience, get more reach or more revenue on TikTok and which advertising magic the platform offers to businesses… Read More
Opinions
News
From Our Events
Inspiration
Inspire
Tips, Tricks & Hacks
![](https://weshape.tech/wp-content/uploads/The-Gender-Power-Gap_800x800px.jpg)
The Gender Power Gap
Even though the percentage of women in the Australian boardroom is 7%, far better than Switzerland’s 2%, Australians are still not satisfied. Stereotypes and leadership styles are often to blame for women rarely being CEOs. But are quotas really necessary to change that?… Read More
![](https://weshape.tech/wp-content/uploads/WTF-Whats-the-Future-Image.jpg)
WTF – What’s the Future?
A real gem of Brian Solis’ What’s the Future podcast series is the one where he has a conversation with Charlene Li… Read More
![](https://weshape.tech/wp-content/uploads/Podcast_How-to-accelerate-your-career.jpg)
How to Accelerate Your Careers – Senior Leaders Share Their Tips
In this episode, female senior leaders share their tips for the top. Learn how to accelerate your career from women who made it… Read More
![](https://weshape.tech/wp-content/uploads/Michele-Obama.jpg)
Working Women: Valerie Jarrett and the Importance of Mentorship
Michelle Obama realised that she hadn’t really spent much time in her life doing what she liked, instead she was chasing one career title after another. Her mentor Valerie Jarrett helped her turn this around… Read More
![](https://weshape.tech/wp-content/uploads/Melanie-Bell-Mayeda.jpg)
The Space Between What’s Possible and What’s Tangible
Melanie explains the challenges of working on “wicked problems” (areas that often require systems change) and the opportunities for innovation… Read More
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Books we Recommend
![Book cover image of "Machiavelli for Women"](https://weshape.tech/wp-content/uploads/Book_Machiavelli-for-Women_722x1100px.jpg)
Machiavelli for Women
![Book cover image of "Game Storming" by Dave Gray, Sunni Brown, James Macanufo](https://weshape.tech/wp-content/uploads/Book_Game-Storming_608x800px.jpg)
Gamestorming
![Book cover of "Why has nobody told me this before" by Dr Julie Smith](https://weshape.tech/wp-content/uploads/Book_Why-has-nobody-told-me-this-before_800x1081px.jpg)
Why Has Nobody Told Me This Before?
![Cover image of book "A Wild and Precious Life" by Edith Windsor](https://weshape.tech/wp-content/uploads/Book_A-Wild-and-Precious-Life_498x800px.jpg)
A Wild and Precious Life
![Visual for triple book tip post about three books talking about diversity in gaming](https://weshape.tech/wp-content/uploads/Diversity-in-Gaming.jpg)
Diversity in Gaming
![Cover of No Rules Rules Book](https://weshape.tech/wp-content/uploads/No-Rules-Rules.png)