In this newly revised edition for the book’s 10th anniversary, Yvon Chouinard – legendary climber, businessman, environmentalist, and founder of Patagonia, Inc. – shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.
“Let My People Go Surfing” tells the story of a man who brought doing good and having grand adventures into the heart of his business life. It is a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.
“This is the story of an attempt to do more than change a single corporation – it is an attempt to challenge the culture of consumption that is at the heart of the global ecological crisis” says bestselling author Naomi Klein.
3 Take Aways Making It a Worthy Read
Build a business that aligns with your values
Chouinard believes that it is possible to create a successful business while also being environmentally responsible. He emphasizes the importance of building a company that reflects your values, and of being transparent about your business practices with your customers.
Invest in your employees
Patagonia is known for its employee-friendly policies, such as offering flexible schedules and providing on-site child care. Chouinard believes that investing in your employees is crucial to building a successful and sustainable business.
Use business as a force for good
Chouinard sees business as a tool for positive change, and encourages other entrepreneurs to use their companies to make a positive impact on the world. He believes that businesses can play a crucial role in addressing environmental and social issues, and that business owners have a responsibility to use their resources to make a difference.
About the Author
Yvon Chouinard is a legendary figure in the outdoor industry and a prominent environmental activist. He is the founder of Patagonia, a successful outdoor clothing company known for its commitment to environmentalism and sustainability. Chouinard has been a lifelong advocate for protecting the planet and has donated millions of dollars to environmental causes through his company’s charitable arm, 1% for the Planet.