Discover the definitive and widely acclaimed go-to manual for mastering influence and persuasion, a global bestseller that has captivated millions with its timeless wisdom. The book is now enhanced with fresh research, additional insights, compelling examples, and practical online applications.
In this latest edition of the bestselling masterpiece, author Robert Cialdini, an eminent authority in the realms of influence and persuasion, unveils the psychological underpinnings of human compliance, equipping you to ethically employ these invaluable insights across diverse business and everyday contexts.
With captivating narratives and relatable illustrations, Cialdini demystifies this vital subject, rendering it accessible to all, regardless of scientific background. Unveiling his Universal Principles of Influence, enriched with the latest research findings and innovative applications, he empowers you to refine your persuasive skills, while also arming you with the necessary defenses against unscrupulous manipulation.
Cialdini’s Principles of Persuasion
- Reciprocation
- Commitment and Consistency
- Social Proof
- Liking
- Authority
- Scarcity
- Unity, the newest principle for this edition
Though you may believe you grasp these principles, only by comprehending their intricacies can you truly retain control over their formidable power, safeguarding yourself from its potential misuse by others.
About the Author
Dr. Robert Cialdini has spent his entire career conducting scientific research on what leads people to say “Yes” to requests. The results of his research, his articles, and bestselling books have earned him an acclaimed reputation as a respected scientist and engaging storyteller. Dr. Cialdini is known globally as the foundational expert in the science of influence and how to apply it ethically in business.
His Six Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence. Dr Cialdini received his PhD from University of North Carolina and post-doctoral training from Columbia University and is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. He holds honorary doctoral degrees from Georgetown University, University of Social Sciences and Humanities in Wroclaw, Poland and University of Basel in Switzerland and was elected to the American Academy of Arts & Sciences in 2018 and the National Academy of Sciences in 2019.
Dr. Cialdini is President and CEO of Influence at Work where he consults clients like Google, Microsoft, Bayer, Coca Cola, KPMG, AstraZeneca, Pfizer, Harvard University – Kennedy School, the United States Department of Justice, NATO and London School of Economics.
