Portrait photo of Laura Kieser on light grey background of Role Model on We Shape Tech website.

Role Model:
Laura Kieser

Role Model:
Laura Kieser

Interview by Brigitte Hulliger

Every month we ask one individual in our network a few questions about their way into tech, their motivation and their lessons learned.

Let’s start from the beginning. Tell us about where you’re from!

I grew up in a village in the countryside of Zurich. It’s called “Wald”, which means “forest” and naturally, it is very green, hilly and at the edge of the eastern Alps. However, I don’t live there anymore for more than ten years now….

What valuable advice did you get from your parents?

The most valuable advice was probably transferred unconsciously to me while growing up in a large but great patchwork family: Tolerating different opinions and views while creating your own mind and always bear great respect for the environment around you – this also includes natural habitat.

How did you become interested in tech?

It was a coincidence – I realized in one particular course in my bachelor degree that I like experimenting with CSS and HTML and– compared to others – I understood it rather quickly. I did not turn into a frontend developer but I’ve put my focus on more technical topics ever since!

What aspects of your work are you proudest of?

I’m very modest and not very good at answering these kind of questions. I like the fact that I have room for creating (crazy) ideas and it is a compliment when they are inspiring and evolve over time.

What drives you at work?

Complex problems and fun colleagues – the atmosphere within a team is at the end of day, what keeps me motivated.

What has been your toughest challenge you faced while working in tech?

My personal challenge is that “tech” is such a wide term and it is impossible to specialize in all directions. Still as a generalist I often need to understand the overall concept and I sometimes spend a lot of time educating myself – this can be tiring.

What advice would you give other women in tech?

In my consulting environment there is still this “big respect” and general attitude of “not being able to understand tech as good as the male colleague”. Just stop that ladies, read and try!


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