How to Live Future Ready
In What’s Next Is Now, Dr. Frederik G. Pferdt, Google’s first Chief Innovation Evangelist, introduces a transformative mindset for navigating an unpredictable world. Instead of reacting to uncertainty with fear, Pferdt teaches how to actively shape what happens next by embracing six key principles: optimism, openness, curiosity, experimentation, empathy, and ‘Dimension X’ – your unique perspective on the world.
Through engaging exercises, real-world case studies, and actionable insights, Pferdt empowers readers to cultivate creativity, problem-solving, and resilience. Drawing from his experience at Google and as a professor at Stanford, he presents a compelling guide for innovators, leaders, and anyone looking to take control of their future. What’s Next Is Now is an essential read for those eager to turn challenges into opportunities and create the life they want to live.
About the Author
Dr. Frederik G. Pferdt is Google’s first Chief Innovation Evangelist and the founder of Google’s Innovation Lab. He has spent years helping individuals and organizations develop mindsets that embrace change, creativity, and problem-solving. As a professor at Stanford University’s d.school, he has worked with Fortune 500 leaders, nonprofits, and government institutions to foster innovation. Pferdt’s work focuses on turning uncertainty into opportunity, making him a sought-after expert in leadership, innovation, and personal development.
