The Space Between What’s Possible and What’s Tangible

The Space Between What’s Possible and What’s Tangible

Have you had an “aha” moment in your life? If not? Then let Melanie Bell-Mayeda inspire you. She had an “aha” moment that redirected her career into the world of design. She reflects on the toolkits she developed while working in financial services, licensing and strategy, and how she took them with her to IDEO. In addition, in this podcast she not only delves into why communities are important for product development but explains the challenges of working on “wicked problems” – areas that often require system change – and the opportunities for innovation.

About the Author

Melanie Bell-Mayeda earned a degree in sociology from Harvard University and an MBA from Harvard Business School. As Partner and Managing Director of IDEO, Melanie Bell-Mayeda helps companies reinvent themselves. Melanie works with clients to connect human needs and market opportunities using the strategic design skills of design thinking. Her focus is on a broad range of industries, from financial services to hard and soft goods manufacturing to consumer services. Most recently, Melanie led The Powerful Now, a global initiative that explored ways to apply creativity and design thinking to ageing.


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