Is there more chance we’ll believe something if it’s in a bold type face and if so, why? Are judges more likely to deny parole before or after lunch? Why do we assume a good-looking persons to be more competent? All this is driven by two ways we make choices: fast, intuitive thinking, and slow, rational thinking.
Written by Daniel Kahnemann, winner of the Nobel Prize in Ecconomics, the international bestseller “Thinking, Fast and Slow” will change the way you think, because you learn more about how your brain works, the way we see ourselves and why we make the choices we do.
This book has been labeled a masterpiece on human rationality and irrationality as it masterfully distils a lifetime of research into an encyclopedic coverage of both the surprising miracles and the equally surprising mistakes of our conscious and unconscious thinking.
About the Author
Daniel Kahneman was awarded the Nobel Prize in Economics in 2002. He is a Senior Scholar at Princeton University, and an Emeritus Professor of Public Affairs at Woodrow Wilson School of Public and International Affairs.