There is an untold story of a paradigm that quietly rules our modern lives: the assumption that machines should anticipate what we need. And Kuang and Fabricant reveal it all. From women’s rights, to the Great Depression, to World War II and on and on to the rise of the digital era, this book unpacks the ways in which the world continues to be reinvented according to the principles of user-experience design.
Kuang and Fabricant map the hidden rules of the design world and highlight on how these rues have caused our world to change. Combine expertise and insight of a leading journalist and a pioneering designerand out comes a book that offers a very practical perspective on a topic that has rapidly gone from underestimated to inescapable.
This book will change the way you’ll interact with technology in the future.
About the Authors
Cliff Kuang is an award-winning journalist and user experience (UX) designer. He was previously the head of UX at Fast Company, as well as its design editor. In that role, he founded Co.Design, one of the worlds leading design publications.
Robert Fabricant is the former Vice President of Creative for Frog Design, one of the leading industrial-design studios of the last fifty years, and an award-winning cofounder and partner at Dalberg Design.