Why do some products capture our attention while others flop?
Is there an underlying pattern to how technologies hook us? Based on many years of research, consulting and practical experience, the author Nil Eyar has sought answers to these questions. He did this with enormous practical relevance, so much so that the book became a bestseller and has sold over half a million copies worldwide. In this book, he describes in detail how to design products in such a way that they incorporate user habits, including examples from iPhone to Instagram.
About the Author
In addition to his bestselling books and his free newsletter on “Design and Habits”, Nir Eyal is known for his articles on technology, psychology and business in the Harvard Business Review and Psychology Today.
He is passionate about sharing the techniques for motivating and influencing users that he has learned over many years in the video game and advertising industries.
