If you ask innovators for book tips then Top 3 – Innovators Dilemma is certainly always there. A “bible” for startup founders and innovators in companies or how amazon wrote: Named one of 100 Leadership & Success Books to Read in a Lifetime. To avoid making mistakes that others have already made, case studies provide clarity on why well-managed organizations are often unable to adapt to innovation. Author Christensen provides a strategic framework for companies to manage the tension between maintaining existing operations and fostering innovation. He also highlights the key insights companies need to grasp to remain successful in the face of technological upheaval