When something small becomes something big – this book is about YouTube. It’s an exciting story, from its shaky early days to its dominant position as an institution of the internet and the global culture industry. It also sheds light on its creators and how the platform’s shifting goals and metrics have built and destroyed entire content empires in the blink of an eye. Because what is YouTube actually? A video hosting platform? A social network or a search engine? Find it out and make your own oppinion.
About the Author
Mark Bergen lives in California and writes about the technology business for Bloomberg Technology and Businessweek. He became really famous for his coverage of Google and YouTube, for which Mark was honoured by the press clubs in San Francisco, Los Angeles and New York.
