Mock-up of book "The Startup Owner's Manual" by Steve Blank and Bob Dorf

The Startup Owner’s Manual

The Startup Owner’s Manual

The Step-by-Step Guide for Building a Great Company

Considered a startup bible since its 2012 release, ‘The Startup Owner’s Manual’ provides a step-by-step guide for entrepreneurs – a bit like a cook book. This 608-page powerhouse offers inspiration and practical solutions for thousands of startup owners, featuring valuable charts and advice on avoiding common pitfalls.

With over 100,000 entrepreneurs relying on it, the book outlines the Customer Development process, a methodology perfected by Silicon Valley expert Steve Blank. It’s taught at prestigious universities like Stanford and Columbia and endorsed by the National Science Foundation for startup teams.

Whether you’re a business owner or a C-level executive, this manual equips you to identify, acquire, and retain customers profitably, setting your startup on a path to scalable success. It’s now available from Wiley, maintaining its timeless wisdom and practicality.

About the Authors

Steve Blank is a renowned author and entrepreneur known for his groundbreaking contributions in the field of entrepreneurship. His books, such as “The Four Steps to the Epiphany” and “The Startup Owner’s Manual,” are considered essential works, providing valuable insights and practical guidance for aspiring entrepreneurs. Blank’s concise writing style and clear, action-oriented approach make his books an inspiring resource for founders worldwide. As the creator of the “Lean Startup Method,” he has played a significant role in revolutionizing the understanding and practices of entrepreneurship.

Bob Dorf, considered one of the foremost Customer Development experts, worked closely with its creator, Steve Blank, for nearly two years to create the bestseller ‘The Startup Owner’s Manual.’ With a track record of seven entrepreneurial ventures over three decades, including two successes, Bob has invested in and advised numerous startups, witnessing both IPOs and failures. He is a global educator, sharing his expertise through speeches, workshops, and intensive Startup Boot Camps. Bob also teaches at Columbia Business School and has advised nonprofits, including the Acumen Fund, on sustainable ventures.

Where to Order the Book


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