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Algorithmic Nudging

Algorithmic Nudging

In this Expert Conversation, Miriam Meckel and Léa Steinacker discuss how algorithmic nudging can be used positively and whether the technology could also help to achieve a more sustainable way of life.

The goal of so-called “algorithmic nudging” is to trigger positive behavioral changes without coercion, but with the help of algorithms. Companies in the gig-economy tend to use this AI-technique to subconsciously motivate their employees, thus, increasing their productivity. But where is the line between motivation and manipulation?


Will artificial intelligence soon give machines consciousness? What does the blockchain hype mean? And what is sex with robots like? The ada team sheds light on how technology is changing us humans and social coexistence in order to make the world of tomorrow comprehensible today.

While most episodes are in German, you’ll find the odd (and not less interesting) one in English.


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