Cover of book "Blink" by Malcolm Gladwell



Blink is a book about how we think without thinking, about choices that seem to be made in an instant – in the blink of an eye – that actually aren’t as simple as they seem.

Why exactly are some people brilliant decision makers, while others are consistently inept? Some people follow their instincts and win, others end up stumbling into error. But why? How do our brains really work? And why are the best decisions often those that are impossible to explain to others?

Meet the psychologist who has learned to predict whether

  • a marriage will last, based on a few minutes of observing a couple;
  • the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball;
  • the antiquities experts who recognize a fake at a glance.

This book reveals that great decision makers aren’t those who process the most information or spend the most time deliberating, but those who have perfected the art of “thin-slicing” – filtering the very few factors that matter from an overwhelming number of variables.

About the Author

Malcolm Gladwell is the author of five New York Times bestsellers:

  • The Tipping Point
  • Blink
  • Outliers
  • What the Dog Saw
  • David and Goliath

He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the TIME 100 Most Influential People list and touted as one of Foreign Policy’s Top Global Thinkers.

Where to Order the Book


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