WTF – What’s the Future?

WTF – What’s the Future?

WTF in this context doesn’t mean as usual What the F*** but
What’s the Future?

A real gem of Brian Solis’ What’s the Future podcast series is the one where he has a conversation with Charlene Li. She was his partner and mentor at Altimeter Group for nine years.

Charlene strength is opening people’s eyes to what you really need to do to be competitive. Because “just” being innovative is not enough. It is imperative to have:

A strategy for disruptive growth

A plan to identify and seize an opportunity

Boldness or confidence to follow through on that plan

Moreover, the most valuable tip up front:

Focus on your FUTURE customers, not your CURRENT ones.

Because disruptors don’t just blow things up – they also create and build things that lead to big, positive change.

Brian Solis

Brian Solis is a digital analyst, speaker and author. For over 30 years, he has studied disruptive trends to help leaders understand how technology, markets, and people are evolving and how to drive innovation and growth. Media often refer to him as “one of the greatest digital analysts of our time” because he is one of the world’s top digital anthropologists and futurists.In addition to his world-renowned keynote speeches, he is also an award-winning author of eight bestselling books, including Lifescale: How to Live a More Creative, Productive and Happy Life and X: The Experience When Business Meets Design.

Charlene Li

For the past two decades, Charlene has been helping leaders and organizations see the future and thrive with disruption as an author, speaker, advisor, and coach.

She’s the author of five books, including the New York Times bestseller, “Open Leadership” and is the co-author of the critically acclaimed book, “Groundswell”. She co-founded Altimeter Group, a disruptive analyst firm that was acquired in 2015 by Prophet. Named by Fast Company as one of the most creative people in business, Charlene is an expert on digital transformation.


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