Take Aways: How TikTok Can Help Businesses Thrive

Take Aways: How TikTok Can Help Businesses Thrive

On 19 May we had an exciting Lunch & Learn with Antoinette Mussig, Product Strategy and Operations lead at TikTok. She told us about her professional journey and shared some of the most exciting emerging trends in social media. And of course she taught us new hacks to grow an audience, get more reach or more revenue on TikTok and which advertising magic the platform offers to businesses.


TikTok’s speed of operation is unprecedented compared to other tech giants. It moves at an incredibly high speed.


TikTok’s mission is to inspire creativity and bringing joy. It is tailored to give you joy – algorithms pick up things that you may like.


New generation quotes TikTokers, not TV series or movies anymore.


Realness is the new cultural. TikTok is about expressing yourself in a more authentic way – not about expressing yourself in a polished, fake way.


TikTok is designed for sound-on. It provides you an immersive experience of their platform.


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